1. Before buying from a new online retailer, do some research on them. Check online reviews from other customers to see how it handles items like customer service, shipping, and its overall buying experience. You can also look at the BBB to determine if it has any disputes and whether those disputes were resolved professionally. Try contacting the company via email and phone number, if it's posted to ask questions regarding its business before you buy anything.
2. Be wary for any emails you get, even if they appear to be from the retailer you trust. Never click on a hyperlink that directs you to a website other than the main one you shopped on. If you do, you may become vulnerable to a gimmick. Rather than clicking on an email hyperlink, just go as much as your browser and enter in the web site you need to go to. It really is much safer that way.
3. If you're purchasing clothes or shoes online, be careful using the sizing. Some items typically run smaller or greater than normal. Some shopping sites will advertise if an item runs true to size. If the site doesn't list anything about sizing, glance at the reviews. In most cases, if the item is running larger or smaller, the reviewers will let you know.
4. Pay close attention for potential sales online starting as early as Wednesday. Many brick and mortar stores do sales on the weekends, and to compete, many online retailers have moved their sales days up by several days. You can often find exceptional mid-week bargains with just a little online research.
5. If you are looking at purchasing from a seller for the first time, take a moment to carefully examine their past customer reviews. Typically this provides you with an approximate idea of what sort of goods and services you should expect yourself. Anyone who has been rated lowly time and time again needs to be given a broad swerve.