1. Be wary of the emails you obtain, even if they appear to be from the retailer you trust. Never click on a web link that directs you to a website other than the main one you shopped on. Should you, you may become vulnerable to a gimmick. Rather than simply clicking an email hyperlink, just go up to your browser and enter the web site you need to go to. It is actually much safer that way.
2. When looking for a product online, take the time to read reviews. Try finding the same product on different sites to read as much reviews as is possible. Reading many reviews will allow you to get a more general notion of whether or not the item you are interested in meets high standards of quality.
3. When you're shopping online you have to be sure you are aware who you're buying from. If you're buying upon an online auction site, only order from people that have positive feedback. On other sites look to see should they be a reputable company by trying to find reviews to them online.
4. Before shopping from a store that is a new comer to you, learn what the store's reputation is much like. You can usually do an online search and discover what others think of the business. It is best to do that so you may not find out the hard way and lose your money.
5. In case a company includes a newsletter, register. Often, companies will give sneak peeks, deals and coupon codes to people on their mailing list. However, be careful. You don't want to sign up for every company's newsletter or you'll soon be buried under endless emails. Only sign up for a company's newsletter in the event you really like their products and services and would use a promotion code.