1. Read customer testimonials before you buy anything. People are delighted to complain about bad service online, so look for sites and testimonials that are terrible so you are aware what you're getting into. You need to take bad reviews having a grain of salt, but if you see many, you know there exists a problem.
2. Be wary for any emails you receive, even if they appear to be from a retailer you trust. Never click on a hyperlink that directs you to a web site other than usually the one you shopped on. If you do, you may become vulnerable to a gimmick. Rather than clicking on an email hyperlink, just go up to your browser and enter the web site you need to go to. It is actually much safer that way.
3. After you have found the items you want, check to see if there are any coupons offered. There are many websites that offer coupons. These coupons can be a certain percent off, a certain dollar amount off or free delivery. Many times several coupons are given. If this is the truth, choose one that will save you the most money.
4. A reputable online seller should have a history that is recorded with the Better Business Bureau. Check with the BBB before you part with your hard earned money to find out if there have been any major or continual complaints lodged against them. You don't wish to be spending your money with a company that fails to offer.
5. Be careful in regard to the online stores that you consider buying from. If the online store is poorly designed, full of misspellings, and overall fishy, you should take your money elsewhere. These are signs that something might not be right about this store. It's better to be safe than sorry.