1. When looking for a product online, take the time to read reviews. Try finding the same product on different sites to read as much reviews as you can. Reading many reviews can help you get a more general notion of whether or not the product you are interested in meets high standards of quality.
2. Look for the right times to shop online. Often the stores that you frequent will have online sales that follow a time pattern. Many, for instance, schedule sales for the beginning of the month or at the end. When you see there's a pattern, hold off on buying anything until the upcoming sales period begins.
3. Be careful in regard to the online stores that you consider buying from. If the online store is poorly designed, packed with misspellings, and overall fishy, you should take your money elsewhere. These are signs that something might not be right about this store. It's preferable to be safe than sorry.
4. Read customer testimonials before you buy anything. People are more than pleased to complain about bad service online, so search for sites and testimonials which are terrible so you know what you're getting into. You need to take bad reviews with a grain of salt, but if you see many, you know you will find a problem.
5. If you're making an online purchase, don't hesitate to contact customer care if you have a question. By contacting customer service before you make your order, you'll learn how helpful customer care is and exactly how quickly they respond. This really is useful information to have when something goes wrong after you've made your purchase.