1. Do not spend too much money on shipping. Shipping charges can really add up. Many sites offer free shipping, free delivery once you spend a certain amount, or possess a coupon code that permits you to get free shipping. Instead of paying your hard earned cash on shipping, look for a store that ships for free.
2. A reputable online seller needs to have a history that is recorded with the Better Business Bureau. Check with the BBB before you part with your hard earned money to find out if there have been any major or continual complaints lodged against them. You don't desire to be spending your money with a company that fails to offer.
3. For those who have questions while shopping, choose a live chat function in the online store. Many big brands (and even some boutique stores) now have this functionality. It is possible to chat immediately with a customer service representative to repair any issues or answer any questions prior to buying. That can provide you with a lot of reassurance.
4. Before shopping from a store that is new to you, find out what the store's reputation is like. You can usually do an online search and find out what others think of the business. It is best to do that so you do not find out the tough way and lose your money.