1. Be sure that you're entering your payment details on a secure site. Look for "https://" inside the URL from the site that you're trying to buy something from. If you don't see that or no indication of any website security, then it's probably a wise idea not to trust those people together with your account information.
2. When you are making a purchase online, make sure that you use a credit card to pay for the transaction. Bank card users are protected against fraud by federal law and they are only accountable for $50 in these cases. Some card agencies will even go so far concerning wave the $50 for you, which means you will not be out of pocket.
3. Prior to making a purchase, compare prices on several websites. Try to find special coupons and offers on these websites to ensure that you are getting the best bargain possible. Also look into what it really will cost for the shipping on your own items and when there are free shipping options available to you.
4. In case you have questions while shopping, choose a live chat function in the online store. Many big brands (and even some boutique stores) now have this functionality. It is possible to chat immediately with a customer service representative to fix any issues or answer any questions prior to buying. That can give you a lot of satisfaction.
5. A reputable online seller should have a history that is recorded with the Better Business Bureau. Check with the BBB prior to deciding to part with your hard earned money to determine if there have been any major or continual complaints lodged against them. You don't want to be spending your money using a company that fails to deliver.