1. Before going shopping at any online retailer, do a quick search for promotional codes. Many of the big retailers often have promotions running that are not advertised on their own home page. Performing a quick search for these codes will allow you to insert the code at checkout to save money.
2. Pay close attention for potential sales online starting as early as Wednesday. Many brick and mortar stores do sales on the weekends, and to compete, many internet retailers have moved their sales days up by a few days. You can often find exceptional mid-week bargains with just a little online research.
3. Be mindful which sites you patronize. It is difficult to find out which are around the up and up and which are not, but there are a few clues. If the address does not sound right or the design seems off, go to a different site. Additionally, if a bunch of pop-up windows begin appearing, close them out and move on.
4. Read customer testimonials before you buy anything. People are more than pleased to complain about bad service online, so look for sites and testimonials that are terrible so that you know what you're getting into. You need to take bad reviews with a grain of salt, but if you see many, you know there exists a problem.
5. When you are making any purchases on the web and you are required to create a user account, never make use of the same passwords that you use on other websites. Do not make use of e-mail or banking password to make your account to buy shoes from a web retailer. If a person was able to see this password, they could have access to more than just your profile on the retailer's store.