1. When looking for a product online, take the time to read reviews. Try finding the same product on different sites to read as much reviews as possible. Reading many reviews can help you get a more general concept of whether or not the merchandise you are interested in meets high standards of quality.
2. Read customer testimonials before you buy anything. People are more than pleased to complain about bad service online, so try to find sites and testimonials that are terrible so that you know what you're getting into. You should take bad reviews using a grain of salt, but if you see many, you know you will find a problem.
3. Be wary for any emails you receive, even if they appear to be from a retailer you trust. Never click on a link that directs you to a web site other than usually the one you shopped on. If you do, you may become vulnerable to a scam. Rather than clicking on an email hyperlink, just go as much as your browser and enter in the web site you would like to go to. It is actually much safer that way.
4. Always save copies of your orders and receipts from online purchases. Many stores will redirect one to a page after you've submitted an order detailing exactly what was bought, customer information, the prices, etc. You should either print a duplicate of this or save a copy to your computer in case any issues arise before the end of the return period. Be sure to save any emails about your items' status or correspondence with the company regarding your orders, too.
5. Do not forget to comparison shop when you are looking for things online. People usually do this when shopping in physical stores, but they don't think about it on the Internet. If you go for the first sale you see, you will find a chance you will miss out on an improved deal elsewhere.