1. Read customer testimonials before you buy anything. People are more than happy to complain about bad service online, so try to find sites and testimonials which can be terrible so you are aware what you're getting into. You need to take bad reviews using a grain of salt, but if you see many, you know there exists a problem.
2. When shopping for a product online, take the time to read reviews. Try finding the same product on different sites to read as much reviews as possible. Reading many reviews will help you get a more general notion of whether or not the merchandise you are interested in meets high standards of quality.
3. If you're worried about whether a shopping website is legitimate or otherwise, do some research about this. The internet could be a great way to learn about other people's experiences with various sites. If the reviews of others seem promising, consider making a small first order. This can enable you to test out the consumer service, shipping, and acquire a feel for the company without risking a lot of money.
4. Find out more about the payment methods available from the online store you are interested in. Most stores supply you with the option to pay with credit cards or with PayPal. A charge card is a safe option as long as the store has a secure server. If you do not see any information regarding safety, it is advisable to go through a different store.
5. When a company includes a newsletter, register. Often, companies will give sneak peeks, deals and discount codes to people on the mailing list. However, be careful. You don't want to sign up for every company's newsletter or you'll soon be buried under endless emails. Only sign up for a company's newsletter in the event you really like their products and services and would use a discount code.