1. Be careful which sites you patronize. It is difficult to know which are on the up or higher and which can be not, but there are a few clues. If the address does not sound right or the design seems off, go to a different site. Additionally, if a bunch of pop-up windows begin appearing, close them out and move on.
2. Look for the right times to shop online. Often the stores that you frequent will have online sales that follow a time pattern. Many, for instance, schedule sales for the beginning of the month or at the end. If you see there's a pattern, hold off on buying anything until the upcoming sales period begins.
3. When you shop online, be sure the site you happen to be on begins with "https". The "S" means that the site is secure, which entails that you could safely enter your personal information without having to concern yourself with identity theft. When a site does not have the "S" in it, you may want to avoid using it.
4. If you're concerned about whether a shopping website is legitimate or otherwise, do some research about this. The internet could be a great way to discover other people's experiences with different sites. In the event the reviews of others seem promising, consider making a small first order. This can allow you to test out the client service, shipping, and gain a feel for the company without risking a lot of money.
5. If a company has a newsletter, sign up. Often, companies will give sneak peeks, promotions and coupon codes to people on their own mailing list. However, be careful. You don't want to sign up for every company's newsletter or you'll soon be buried under endless emails. Only subscribe to a company's newsletter in the event you really like their goods and would use a promotion code.