1. If you are looking at purchasing coming from a seller for the first time, take a moment to carefully examine their past customer reviews. As a general rule this will provide you with an approximate idea of what sort of goods and services you should expect yourself. Anyone who has been rated lowly time and time again ought to be given a large swerve.
2. Many online shopping sites offer discounts if you use a "discount code". These codes are often found online simply by entering the words "coupon code" along with the manufacturer or name of the website you will be buying from. They may offer a percentage off or free shipping just by entering in a simple code which can be easily found by investing a few minutes looking for it.
3. Do not forget to comparison shop when you are looking for things online. People usually accomplish this when shopping in physical stores, but they don't think about it on the net. If you go for the first sale you see, there is a chance you will miss out on a better deal elsewhere.
4. For those who have questions while shopping, look for a live chat function around the online store. Many big brands (and even some boutique stores) now have this functionality. It is possible to chat immediately with a customer support representative to correct any issues or answer any questions before you purchase. That can provide you with a lot of reassurance.
5. Be wary of the emails you get, even if they appear to be from a retailer you trust. Never click on a hyperlink that directs you to a site other than the one you shopped on. Should you do, you may become vulnerable to a gimmick. Rather than simply clicking on an email hyperlink, just go up to your browser and enter the web site you need to go to. It is actually much safer that way.